This striking mixed use scheme comprises of 108 residential apartments with retail use on the ground and first floors. Planning permission was granted at the first attempt.

Prior to our earliest feasibility studies we considered the historic pattern of growth of the town centre and the prominence of the site as a gateway statement marking the start of the main commercial district of Reading. We considered views from all adjacent areas which led us to the conclusion that a tall structure would be appropriate in this important location. On analysing recent buildings in the area, we concluded that the roofscapse of many of the nearby office developments are rather dull and disappointing. To alleviate this bland skyline we took the view that a prominent corner building with an interesting roofscape would be a positive addition to the streetscape.