The masterplanning stage is critical to the success of any project and so often masterplanners are appointed that have little experience of seeing projects through to the final design. By getting the principles right at the early stages the value of the land can be maximised if the masterplan is “developer friendly” and achieves the efficiencies that make the final product sell in a competitive market. We work closely with the local community to ensure that the development is supported by local people and create vibrant mixed use designs with distinct character areas and good permeability and legibility.